Identity
Finding out what you actually stand for, then making it look like you on purpose.
I design identities, websites and digital things for people and small organizations with something interesting to say.
Identity, web & digital design, Stockholm
Websites
Sites built around what you have to say, not around a template's idea of you.
Digital things
Prototypes, interactive tools and product or UX work when the project fits.
About
I care about why things are shaped the way they are, and how technology can make room for more ways of thinking, creating and living.
I'm a designer in Stockholm with a master's in human-computer interaction.
(Over)thinking out loud
Writing about AI, neurodivergence and living with technology that thinks.
AI didn’t make you stupid. The interface did.
A look at how interface design shapes not just how we use AI, but what we believe it is for. I use it to argue for designing technology around human cognition and variation, rather than expecting people to adapt themselves to rigid systems.
You don’t want a smarter AI. You want to see your own thinking.
An exploration of what people are actually asking for when they say they want AI to remember, organize or understand them better. It shows how I move from stated needs and workarounds toward the deeper interaction problem underneath them.
The case for more AI slop on the internet
A piece about experimentation, creative risk and what happens when the cost of making the wrong thing becomes very low. It reflects my interest in tools that help people test ideas earlier, iterate more freely and move beyond safe, polished sameness.
How to get really good at using AI
An argument that effective AI use has less to do with clever prompting and more to do with understanding your own thinking well enough to communicate it. It connects interaction design with metacognition, self-awareness and the ability to externalize half-formed ideas.