I design identities, websites and digital products for people and small organizations with something interesting to say.
I’m a designer, developer and writer in Stockholm. I like figuring out what something should be, then making it real.
What I care about
I’m drawn to work that has a point of view.
Things that feel specific rather than polished into sameness. Products that respect the people using them. Technology that gives us more room to think and create, rather than simply helping us produce more.
I’m especially interested in AI as a design material and thinking tool. Not just what it can generate, but how it changes the way we explore ideas, make decisions and interact with technology.
(Over)thinking out loud
Writing about AI, neurodivergence and living with technology that thinks.
AI didn’t make you stupid. The interface did.
A look at how interface design shapes not just how we use AI, but what we believe it is for. I use it to argue for designing technology around human cognition and variation, rather than expecting people to adapt themselves to rigid systems.
You don’t want a smarter AI. You want to see your own thinking.
An exploration of what people are actually asking for when they say they want AI to remember, organize or understand them better. It shows how I move from stated needs and workarounds toward the deeper interaction problem underneath them.
The case for more AI slop on the internet
A piece about experimentation, creative risk and what happens when the cost of making the wrong thing becomes very low. It reflects my interest in tools that help people test ideas earlier, iterate more freely and move beyond safe, polished sameness.
How to get really good at using AI
An argument that effective AI use has less to do with clever prompting and more to do with understanding your own thinking well enough to communicate it. It connects interaction design with metacognition, self-awareness and the ability to externalize half-formed ideas.